Do only random passers-by visit you, while clients from your own city can't find you on Yandex? Regional SEO ties your site to a specific city: Yandex.Maps, Google Maps, local directories and geo-targeted queries. Clients from your region see you at the top.
Regional SEO promotion is getting your site to the top for queries tied to a specific city or region. If your business operates in multiple cities — each one must be represented in search results for its own queries.
Promotion in Russian regions — Moscow, St. Petersburg, regions. Adapted for Yandex and Google. Suitable for international markets and business card websites
Multi-regional websites — separate pages or subdomains for each city
Yandex.Spravochnik and Google My Business — setup and optimization of company profiles
Local factors — addresses, phones, maps, reviews, map citations
Russian regions · Cities · Districts · Local search
Regional SEO is a set of measures that make your site visible to clients in every city where you operate.
Creating and optimizing pages for each city with unique content, prices and contacts. Multi-regional setup.
Yandex.Spravochnik, Google My Business, 2GIS, Zoon, FLamp. Full profile filling and verification.
Working with reviews on maps and directories. Responding to negative feedback, encouraging positive responses.
For Yandex, regional relevance is one of the key ranking factors. If you don't have a page with contacts and an address in a specific city, you won't rank in the top for the query "services in city N".
Each region requires a separate approach — from semantics to content and external promotion.
Regional subdomains or subfolders — choose the optimal structure for multi-regional setup
Collecting regional semantics — queries with city and region names, geo-dependent phrasing
Unique city pages — content, prices, contacts, reviews for each region
Regional links — crowd marketing in local sources, mentions on city portals
Regional position monitoring — separate position tracking for each city
Local competitor analysis — who is at the top in each city and what they do better
We promote websites in Moscow and St. Petersburg as well as in cities with a population of 50,000 or more. Each region gets its own strategy and semantics.
Regional promotion is necessary for businesses that operate in multiple cities or plan to scale.
A single website with regional pages for each city of operation. Single brand, local content.
Construction, renovation, cleaning, delivery — services tied to a city. Regional SEO delivers leads.
Delivery across all regions — we set up promotion in each target region separately.
In regional search, competition is lower than in Moscow, and conversion is often higher. People search for "services in my city" and are ready to buy. The main thing is to be in the top for these queries.
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